Ladera Wheels

In 2000, Ladera Skateboards began as an experiment. With nothing more than a rusty jigsaw, a sheet of plywood and a passion for skating, they developed a skateboard that was vastly different from the cookie-cutter decks available at local skate shops. Adorned with hand-painted art and a shape that merged style with function, the first Ladera skateboard captured an element of individuality and expressiveness that would eventually define the company in its entirety.