Ride Snowboards

The big 2-0, time flies when you're having fun. Ride has come a long way since their initial introduction of just four board models in the winter of 1992, though Rides attitude, passion for innovation, and appreciation for the countless snowboarders who's commitment to the brand has never faltered. Ride couldn't have done it without all of you. High fives and wedgies all around for the pioneers that brought Ride to fruition; for the Riders who dared to take a chance on us then and continue to support us today; for all of the dedicated Ride employees throughout the years that put their mark on the brand; and for all of the friends, family, and fellow Riders who have contributed along the way.

Ride hit the 20-year mark in 2012 with a collection that stays true to our roots with time-tested innovation, quality and style. Exuding a passion for snowboarding and profound camaraderie, together we raise the glass, toast good fortune and embark on the next 20-year journey. We look forward to Riding with you along the way.